This rare and substantial Rolex Vintage Crown Gilt Enamel Display Plaque from circa 1960 showcases the iconic luxury brand in a striking presentation. Crafted from gilt brass with a deep green enamel face, the sign features raised gold-tone lettering and the signature Rolex coronet, all elegantly embedded within a bold elliptical frame. Measuring an impressive 19 inches by 7.5 inches, this original boutique display piece commands attention with its vintage patina and textured wear, underscoring its authenticity and era-specific craftsmanship. The contrast between the aged green enamel and polished brass accents evokes the timeless prestige of Rolex, making it a significant statement piece for any serious collector.

Produced during the golden era of Rolex’s retail expansion, this display originated in Europe, where authorized dealers used such signs to reinforce brand prestige. This piece produced in very limited numbers and was reserved exclusively for select storefronts, making surviving examples exceedingly rare and highly collectible today.

The small plaque is shown for size comparison only and is not included in the sale.