This Rolex Velvet & Leather Display Panel from circa 1990 is crafted in soft cream-toned leather and velvet, featuring a rich blue velvet centerpiece framed in gold with the iconic Rolex crown and logotype. Designed to exude luxury and understated sophistication, the rectangular panel sits elevated behind a padded base platform, likely used for showcasing one or more timepieces. The refined geometric structure and plush materials are characteristic of Rolex’s boutique presentation during the late 20th century, where tactile richness and visual symmetry underscored the exclusivity of the brand.

Produced in the 1990s, this Swiss-made display reflects Rolex’s evolving retail aesthetics—merging clean design with premium materials. These boutique fixtures were provided exclusively to authorized dealers, further reinforcing Rolex’s tightly curated brand identity across global retail environments.