This Rolex Golden Crown Official Retail Dealer Nameplate is a distinguished emblem of the brand's legacy. It features a brushed silver-tone metal plate accented with a polished gold-tone trim and an applied three-dimensional Rolex crown logo above the bold green "ROLEX" lettering. The contrast between the matte and glossy surfaces emphasizes the brand’s prestige. The rear side includes a fold-out support stand, allowing the badge to be placed upright on flat surfaces, typical of showroom or event signage rather than personal wear. The nameplate is designed for display in authorized Rolex dealerships, signifying a trusted source of the world-renowned Swiss luxury timepieces.

Originating from Rolex’s marketing and display division, this badge is most likely produced in Switzerland or by a Swiss-contracted supplier, in alignment with Rolex’s meticulous quality standards for both horology and brand paraphernalia. These promotional items are typically made in limited runs and reserved for official retail or authorized dealer use.